Made with Purpose.
Worn with Purpose.

Evolving Fashion

We know that sustainability is an ever-evolving process. From reducing the number of seams on each garment to sourcing eco-conscious fabrics, we’re constantly on the lookout for new ways to keep waste to a minimum while ensuring that every piece is built to last.


Cut from the same (sustainable) cloth

The Silhouettes are the signature shapes in our collection, forming the foundation of your wardrobe. Each Silhouette is cut from the same core block, a much more efficient method of production that uses less fabric and water. This approach allows us to perfect the details of each Silhouette before we iterate on lengths, thereby reducing waste in the development process. It also means that you’ll get the same flattering fit in every length. So if you love one, you’ll love them all.

Feedback, not fads

Trends all too often result in overproduction of garments that don’t sell—and eventually end up in landfills. To combat this, we create timeless Silhouettes that are fit-tested and approved by our community of women before launch. This ensures that we produce only items you love, in the right quantities. Made, tested and loved by women.


Materially better

Using responsibly-sourced fabric doesn’t have to mean sacrificing quality anymore, and our selections are the proof. Say goodbye to crunchy-scratchy-itchy, and say hello to buttery-soft and beautiful.

Core Cupro

Sometimes called “vegan silk,” cupro has a luxurious, premium feel and an elegant drape to it, which is why it’s the hero fabric in our collection. Made from a waste product of cotton, it’s 100% biodegradable, and thanks to a closed-loop production process, it also conserves water and dyes. Best of all, it’s so touchably soft, you’ll never want to take it off.

Second-Life Selects

The world is teeming with gorgeous fabrics left over from manufacturing processes that end up going to waste. We salvage those fabrics and give them a (glamorous) second life. By recycling in this way, we’re doing our part for the planet while also bringing you uniquely wonderful designs that refresh and revive your closet. A win-win.


Sustainable mills & factories

We are highly selective about sourcing our fabrics from sustainable mills and factories. One of our Portuguese suppliers is a solar-powered mill that has racked up certifications for producing organic and eco-friendly materials. They recycle all of their textile waste, and they have a 100% clean-air system that prevents greenhouse gases from being released into the surrounding environment.

Small-batch production

Waste should have no place in fashion, which is why we produce our clothing in small batches. Through launch and beyond, we integrate your feedback into all designs, ensuring that we produce only items you love. Each piece is designed for maximum versatility so it can grow and evolve with you—a far cry from fast fashion.


More style, less waste

The fashion industry is notoriously wasteful when it comes to water. And while making clothes requires H2O, it’s crucial that we conserve our planet’s resources. Through our partnership with Impact Collective, we have committed to offsetting a percentage of the water used to make our garments. Look for the Impact Collective Water Seal to see how we’re keeping our footprint small.

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